Module 1

Congrats! Welcome to your eCourse, Effortless Launch Formula: Prepping Your Tech Team for a Powerful and Profitable Launch in 4 Steps! I’m so glad you’ve joined us and look forward to our collaboration creating this pilot program together.

Each week, I'll release a new written module and we'll have a live Q&A discussion on Mondays. We'll begin the first live session on Monday, June 5th at Noon PST/2PM CT/3PM EST.

Click here to get instant access to your dashboard: http://techdoneforyou.com/effortlesslaunchformuladashboard/

Here is your password: LaunchWithoutEffort

Head over to our Effortless Launch Formula Facebook group and request to be added if you haven't joined already.

The training sessions will be at Noon PST/2PM CT/3PM EST on Mondays on June 5th, 12th, 19th, and 26th. You can attend live or listen to the recordings. You can also submit questions ahead of time, and I’ll answer them during the training. I’ll send out the access details before the call, so make sure you whitelist email from Gina@techdoneforyou.com.

Here is your link to join the Zoom sessions: https://zoom.us/j/148193786

Or iPhone one-tap (US Toll):  +14086380968,148193786# or +16465588656,148193786#

Or Telephone:

Dial: +1 408 638 0968 (US Toll) or +1 646 558 8656 (US Toll)

Meeting ID: 148 193 786

International numbers available: https://zoom.us/zoomconference?m=zFpcngTGz2OzzXPfUqzXvKo8Z4JbxpqJ

In this course, I’ll present case studies so you can see what top mistakes to avoid during your launch, and the exact words you’ll need to say to your team so they can do the heavy lifting for you.

Don’t worry about trying to learn the technology. Save your brilliance for what you love! If you do have someone already helping you with launch technology, please feel free to share with him/her the resources in our extensive learning library, which includes manuals and video tutorials on 1ShoppingCart, LeadPages, AWeber, WP Affiliate, Affiliate Royale, ConvertKit, GetResponse, OptimizePress, and much more. By the way, if you didn't get access to your Master the Launch bonus with the training videos already, please email me and I'll make sure you get in.

If you don’t already have a tech team, we can help! Please feel free to grab a spot in my scheduler so we can talk: https://calendly.com/techdoneforyou/60min

Also, if you haven’t chosen your systems yet, feel free to book some time so we can help you choose the right ones for you and your goals.

What things will you need to have handy going into this course? Just 4 things:

  1. A tentative launch date
  2. A tentative title for your program/service
  3. A tentative price for your program/service
  4. A freebie you have in mind to attract your ideal audience

Okay, and now for the juicy stuff. What is the #1 Mistake Business Owners Make during Their Launches?

Not knowing their niche well or having a hot offer that solves a “top of mind” problem (the kind that keeps people up at night).

On the surface, this seems like a no-brainer, but you’d be surprised how many business owners skip right over the market research and create an offer before asking if anyone would want to buy it. Then when their offer doesn’t convert, they regret spending money on a launch, often hire a coach to get clarity, and then the process starts all over.

Maybe you listened to a niche group coaching call in which you heard other people get clarity on their niches, but you waited and waited and never got your burning questions answered. Or maybe you already feel like you know your niche. Either way, here’s a simple exercise to start your market research just by posting a question to Facebook. I first did this exercise at Alina Vincent’s High Profit Programs live event, when Jenn Mayers, the copywriter for Christian Mickelsen, conducted a training on how to come up with a hot title for your pilot program.

I have a program specifically designed to help [target audience] [big tangible result/sub-title]. IT’s called [program name] and it helps you:

  • Reframe of big tangible result
  • Tertiary result
  • Secondary result

Would you like to hear a little bit about it? Please comment “Yes.”

Here’s your homework. Fill in the blanks inside the brackets and then post this to Facebook, including the request for comments. Follow up within 24 hours with everyone who comments “Yes” and send him/her a link to your scheduler for a free discovery session.

If you’re really good at sales conversations, be sure to have a PayPal link to your offer ready before the discovery sessions in case anyone wants to buy right then and there (setting up a PayPal link should take around 5 minutes for your tech team).

Don’t worry about getting your title perfect at this point. A working title is okay. If you’d like feedback on your title, target audience, program name, etc., please post it in our private group or if you’re brave, even in our free public TechDoneForYou Solutions Facebook Group: https://www.facebook.com/groups/TechDoneForYou/

Jenn has her own Copywriting Secrets for Coaches Facebook group that you can request to join and can get feedback from her directly as well.

Let’s do this!

Gina

P.S. In the next lesson, we’ll be going over launch timelines and checklists and the #2 mistake business owners make during launches.